Location intelligence is the business insight derived from the collection and analysis of geographic and geospatial data. Location intelligence often incorporates visual representations of business assets, competitor assets, and customer locations. The goal of using location intelligence in business is to get an understanding of the consumer and competitive landscape in a region to allow for strategic decision-making based on specific consumer needs, assets in the area, and competitor presence.
Building intelligence refers to insights derived from the analysis of building operations data. To maximize efficiency and effectiveness, buildings collect data on their infrastructure, including HVAC systems, network accessibility, and security to evaluate and improve overall efficiency. These insights help improve energy efficiency, decrease carbon footprint, enhance cost-effectiveness, and more.
On-net buildings are properties where network service providers have physically built connectivity with fiber that they own. This means that tenants can move into the building and receive internet connections right away. For properties to have internet connection, network providers need to build fiber into the building. This is why when selecting office space, many businesses want to specifically seek out on-net buildings. Otherwise, they will need to work with building management, or service providers directly to get fiber terminated into the space. There might be one or several operators terminated into one building. If only one provider is terminated into a building, all of the tenants will use that provider for connectivity. If there are many operators in one building, tenants are able to choose, meaning operators must find other ways to differentiate themselves and remain competitive.
A fiber locator is a tool or service that is used to discover and distribute information on where fiber optic infrastructure exists. These tools are often used by network operators, telecom providers, VARs, IT teams, and MSPs to determine if a specific building is lit with fiber, or for buildings that are not lit, where the closest fiber infrastructure exists. Fiber lit buildings refer to on-net buildings that are already terminated with fiber from one or more providers.
Automating how you communicate your serviceability helps you compete for more sales, enables your sales team to focus on selling, and it creates a better experience for your customers and your sales team.
Ecosystems have become a way of business in the world of connectivity. Ecosystems increase visibility, encourage collaboration, and they open the door to a whole host of opportunities for wholesale sellers. Participating in the right communities opens up a lot of doors for your business to scale and thus should be a focus of your business.
In any selling process, pricing will ultimately be a factor, and the connectivity industry is no exception. At Connectbase, we help our customers approach pricing from a few important and strategic angles.
At Connectbase, our goal is to provide a better way to execute a near-net analysis and give you a more accurate view of these opportunities. To do this, we look at access point locations and calculate the Right of Way path and distance for a fiber build from access point to rooftop address point, calculating both the public right of way distance such as the road and the private right of way distance across the parcel, penetrating the building footprint and terminating inside of the building.
Near-net buildings can be defined as:
Near-net buildings are locations that are just a short build away from the buildings that you already service (on-net buildings).
When you’re looking at your total addressable market you have to look at both your on-net building lists as well as your near-net opportunities to fully realize the size of your opportunity.
A total addressable market is a combination of a network provider’s on-net and near-net buildings. Most network providers already understand their on-net footprint, though there are varying degrees of how well this data is managed from organization to organization. But, assuming your on-net footprint data is accurate, your next step is to get an understanding of all of your near-net opportunities. This is done by running a near-net analysis.